Carrefour rebrands to HyperMax is reshaping the Gulf’s retail landscape. Majid Al Futtaim, the Dubai-based retail giant, is phasing out Carrefour in Bahrain, Kuwait, Oman, and Jordan, replacing it with the new homegrown HyperMax brand that focuses on locally sourced products, food security, and an all-new customer experience.
Carrefour rebrands to HyperMax is reshaping the Gulf’s retail landscape. Majid Al Futtaim, the Dubai-based retail giant, is phasing out Carrefour in Bahrain, Kuwait, Oman, and Jordan, replacing it with the new homegrown HyperMax brand that focuses on locally sourced products, food security, and an all-new customer experience.
The rebranding signals a shift toward supporting regional producers and building a proprietary retail identity. HyperMax’s model, already live in multiple Gulf countries, brings “fresh and affordable” locally sourced products, partnerships with hundreds of farmers, and job creation that aligns with long-term regional strategies.
Despite rapid HyperMax rollouts elsewhere, Majid Al Futtaim has confirmed there are no immediate plans to replace Carrefour stores in the UAE. The Carrefour name remains, with ongoing investment in technology and exclusive products for the UAE market.
Customers in affected countries are already seeing HyperMax replacing Carrefour stores and introducing new loyalty programs, e-commerce options, and expanded support for local businesses. For UAE shoppers, expect business as usual under the Carrefour banner for now, amid continued enhancements and customer service innovations.
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