Bates PanGulf Group (BPG), a leading integrated marketing agency in the Gulf and a WPP member, concluded its 29th annual offsite at Yas Island, Abu Dhabi.
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Bates PanGulf Group (BPG), a leading integrated marketing agency in the Gulf and a WPP member, concluded its 29th annual offsite at Yas Island, Abu Dhabi.
Bates PanGulf Group (BPG), a leading integrated marketing agency in the Gulf and a WPP member, concluded its 29th annual offsite at Yas Island, Abu Dhabi, bringing together over 150 team members from 28 nationalities across the UAE, Kuwait, Saudi Arabia, Oman, and global locations. Under the theme “Culture. Culture. Culture.”, the event underscored culture’s role as a cornerstone for creativity, collaboration, and client impact.
Navigating a turbulent year marked by AI disruption, regional shifts, and evolving consumer behaviour, BPG reinforced that while technology scales operations, culture adds meaning. Group CEO Avi Bhojani emphasized the agency’s five Cs of culture — celebration, client centricity, collaboration, connectivity, and creativity — as key differentiators driving tangible business outcomes for clients.
Panellists from prestigious firms and brands explored the intersection of culture and business, including insights from Toby Hoare of WPP, Amer El Hajj of WPP Media MENA, and Anup Ravindranath of Honda MEA. A Gen Z panel brought fresh perspectives, highlighting BPG’s forward-looking approach to emerging talent and client engagement.
Practical workshops leveraged BPG’s AI-driven WPP Open platform to solve client challenges through cultural intelligence and innovation, with evaluations by eminent academics from IIMA Dubai.
BPG’s leadership echoed culture’s centrality to their ethos and success — with awards celebrating creativity and collaboration — as the agency marks 45 years of regional impact and prepares for a future defined by digital-first, culturally empowered marketing solutions.
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