The Hirono doll’s expressive yet melancholic design, part of the Monster Little series, blends childhood innocence with dreamlike surrealism.
The Hirono doll’s expressive yet melancholic design, part of the Monster Little series, blends childhood innocence with dreamlike surrealism.

The Hirono Living Wild Doll, a creation by Chinese artist Kasing Lung under Pop Mart’s Monster Little series, has swiftly become the latest sensation in the world of collectible toys. The doll gained significant attention when BTS member Kim Taehyung was spotted carrying it at Incheon Airport en route to Paris Fashion Week, sparking a global frenzy among fans and collectors.
Within hours of the sighting, the Hirono doll sold out on Pop Mart’s official website in China, with over 500 units reportedly snapped up. Resale prices have surged, with listings on platforms like Amazon reaching approximately Dh349, more than double its original retail price of Dh135.
The Hirono doll’s expressive yet melancholic design, part of the Monster Little series, blends childhood innocence with dreamlike surrealism. This aesthetic has resonated with Gen Z consumers across Asia, propelling the toy from a niche collectible to a mainstream fashion symbol. The surge in interest has had a significant impact on Pop Mart’s valuation, highlighting the powerful intersection of pop culture and fashion in driving trends in the collectible art toy market.
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