Dubai Mall Festival of Fashion Partnership: Publsh Media Group Named Exclusive Media & Sponsorships Partner

The Dubai Mall Festival of Fashion partnership has been officially confirmed, with Publsh Media Group appointed as the exclusive media and sponsorships partner for the landmark fashion celebration scheduled for 29–30 January 2026 at the iconic Dubai Mall.

This partnership, announced together with luxury-focused publisher Lana, positions Publsh as a leading force in cultural media, reinforcing its influence across the UAE’s fast-growing luxury and fashion landscape.

Dubai Mall: A Global Fashion Powerhouse

Spanning 1.2 million square metres and hosting 1,200+ retail outlets, including over 200 luxury and fashion brands, Dubai Mall remains the heart of the region’s $23.5 billion fashion market, projected to surge past $41 billion by 2029 (Statista).

The UAE’s luxury goods sector continues to thrive:

Clothing & apparel contribute 38.27% of luxury sales
Women drive 61.56% of the market
Limited-edition drops and fashion-led cultural events are rising in demand

The Festival of Fashion leverages this momentum, showcasing the UAE’s status as a global retail and design hub.

What the Partnership Means

According to the companies, this alliance blends media innovation, luxury brand storytelling, and strategic content distribution across Dubai’s most influential retail environment.

Sagar Chotrani, CEO of Publsh, said:

“Fashion is more than style — it’s storytelling. We’re proud to partner with Lana to capture and amplify the essence of this iconic event.”

Kushal Desai, Managing Director at Publsh, added:

“This partnership reflects our mission to elevate cultural moments through collaboration. The Festival of Fashion marks a major milestone for the region.”

Anil Bhoyrul of Lana highlighted Publsh’s role in delivering curated experiences that connect visionary brands with the right audiences.

Publsh is known for shaping media strategies for ultra-luxury destinations including those at J1 Beach, Jumeirah, and this partnership extends its reach across the UAE’s most visited retail destination.

What to Expect at the Dubai Mall Festival of Fashion

The two-day celebration will feature:

🔸 12 Fashion Masterclasses

Led by leading international designers, regional creators, influencers, and industry innovators.

🔸 Dubai Mall Global Fashion Awards

Hosted at the prestigious Armani Hotel Dubai, marking the region’s largest awards event for fashion excellence.

🔸 Special Edition Magazine by Lana

A limited-release publication, Dubai Mall Festival of Fashion, available from 1 January 2026, featuring:

Designer profiles
Festival highlights
Exclusive behind-the-scenes content

🔸 Ticketing & Registration

Details to be announced on 15 December 2025 via Lana’s website and app.

🇦🇪 UAE Relevance & Industry Context

The UAE’s fashion sector is rapidly expanding as Dubai cements its role as a global retail capital. With rising search trends such as “Dubai fashion events,” “luxury brands in Dubai,” and “UAE fashion week 2025,” the Festival of Fashion aligns with growing regional demand for high-impact cultural and retail experiences.

This announcement also signals Dubai Mall’s continued leadership in merging retail, entertainment, and global fashion narratives — an essential component of the emirate’s tourism and creative economy.