Meet the 2026 UAE Traveller: Beauty-Obsessed, Farm-Loving, and Crowds-Averse

Travel experts predict a surge in niche travel experiences as UAE visitors seek authentic, personalized getaways. In 2026, UAE holidaymakers are moving away from crowded tourist hotspots, crafting travel plans around their unique passions—from beauty and wellness rituals to farm stays and literary escapes.

Beauty remains a top priority, with 55% of UAE travellers having purchased beauty products abroad and 45% planning trips specifically for skincare treatments. This “Glowmads” trend is reshaping travel, with many choosing destinations based on accommodation quality alone, a phenomenon called “Destination Check-in” by Skyscanner.

Food tourism is booming with 83% of UAE visitors exploring local supermarkets to learn about authentic culture. Adventure seekers, especially Gen Z and Millennials, crave immersive experiences like sumo wrestling in Japan and Muay Thai in Thailand. The rise of “set-jetting” sees 81% visiting locations featured in films and TV shows.

Farm stays appeal to 84%, prioritizing nature, hiking, and animal interactions over urban skylines. Another rising trend is “Readaways,” inspired by #BookTok, focusing on literary-themed retreats and relaxation, with Pinterest searches for book club retreats up 265%.

Overall, 2026 will mark a shift toward thoughtful, meaningful travel experiences tailored to individual interests. UAE travellers are embracing slower, more intentional journeys designed to reconnect with culture, nature, and personal passions.