Millie Bobby Brown named Yas Island brand ambassador

Stranger Things star Millie Bobby Brown has been officially named the newest brand ambassador for Yas Island in Abu Dhabi. Her appointment coincides with the opening of Stranger Things: The Experience on the island, bringing Hawkins nostalgia to Yas.

In the launch video, Millie appears in a recreation of the Byers’ living room, framed by the iconic alphabet wall. As she reflects on saying farewell to her Stranger Things character, Eleven, the fairy lights begin to flicker, spotlighting each letter to spell “YAS” — revealing her new chapter.

Liam Findlay, CEO of Miral Destinations, praised Millie’s arrival, saying she embodies everything Yas Island stands for: imagination, adventure, and unforgettable moments. For Yas, her energy represents a perfect synergy with the destination’s spirit.

The official experience, now open to the public, invites fans to walk through Hawkins-inspired sets, solve mysteries, and explore the Upside Down. Millie’s role signals not just a promotional partnership, but a deeper cultural crossover, blending the magic of Stranger Things with Yas Island’s boundless entertainment landscape.

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