The UAE’s beloved Fix Dessert Chocolatier is making waves internationally as its signature pistachio and knafeh-filled chocolate bars are set to debut at Harrods.
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The UAE’s beloved Fix Dessert Chocolatier is making waves internationally as its signature pistachio and knafeh-filled chocolate bars are set to debut at Harrods.
The UAE’s beloved Fix Dessert Chocolatier is making waves internationally as its signature pistachio and knafeh-filled chocolate bars are set to debut at Harrods in London on October 27, 2025. Founded by Sarah Hamouda, the brand has transformed a simple pregnancy craving into a global sensation, blending Middle Eastern flavors with modern confectionery artistry.
The original creation, known as the “Can’t Get Knafeh of It” bar, features a rich pistachio cream encased in milk chocolate, inspired by the traditional Middle Eastern dessert knafeh. Its unique texture and vibrant green filling quickly caught the attention of social media users, propelling it to viral status. The upcoming Harrods pop-up marks a significant milestone for the brand, symbolizing Dubai’s growing influence in the global culinary scene.
For Sarah Hamouda, this expansion is more than a business achievement; it’s a personal journey that reflects the fusion of her London upbringing, Egyptian heritage, and the dynamic spirit of Dubai. She describes the Harrods launch as “a full-circle moment,” emphasizing the brand’s commitment to authenticity and cultural blending.
The viral success of Fix’s chocolates has not only spotlighted the brand but also highlighted Dubai’s role as a hub of innovation and cultural exchange. With plans to expand further, Fix Dessert Chocolatier is poised to continue its sweet journey, bringing a taste of Dubai to the world.
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