This year, Diwali has evolved into a major workplace celebration across the UAE, with retailers reporting a significant spike in demand for corporate gifting hampers.
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This year, Diwali has evolved into a major workplace celebration across the UAE, with retailers reporting a significant spike in demand for corporate gifting hampers.
This year, Diwali has evolved into a major workplace celebration across the UAE, with retailers reporting a significant spike in demand for corporate gifting hampers. Employers are increasingly recognizing Diwali as an opportunity to celebrate diversity and inclusion, purchasing pre-packed bulk gift baskets filled with sweets, dry fruits, chocolates, and festive groceries. According to V. Nandakumar of Lulu Group, corporate gifting has become a key segment, driving early and premium gift purchases.
Offices now rival homes as centers of Diwali festivities, with planned celebrations peaking just before the long weekend for maximum engagement. Despite the rise in bulk orders, in-store shopping continues to dominate, as buyers prefer to inspect premium hampers personally. Moreover, Diwali has transcended its traditional roots to become a multicultural retail event embraced by Emirati and expatriate families alike.
Retailers are witnessing a surge from diverse communities seeking to partake in the festive ambience, reflecting a fundamental shift in how Diwali is celebrated across the nation. Businesses are offering a wide range of sizes and price points to meet varied corporate needs, blending tradition with modern gifting trends.
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