NutraONE, a leading nutraceutical and wellness distribution company, has announced an exclusive strategic partnership with Nutrifactor Laboratories, one of the region’s largest dietary supplement manufacturers. The alliance aims to expand access to science-driven health and wellness supplements across five priority markets: the United Arab Emirates, Saudi Arabia, Turkey, the United Kingdom, and Canada.
Under this partnership, NutraONE is appointed as Nutrifactor’s exclusive distribution partner in these markets, supporting its vision to build a trusted network serving consumers, pharmacies, clinics, and fitness communities. The focus is on quality, transparency, and responsible wellness education.
NutraONE’s initial rollout prioritizes the UAE and Saudi Arabia, with a Phase 1 launch featuring over 100 SKUs spanning men’s and women’s fertility, weight management, muscle health, beauty and skincare, bone and joint health, sports nutrition, and support for heart, brain, and nervous system health.
The partnership is expected to accelerate NutraONE’s growth, targeting distribution exceeding $1 billion in nutraceutical products in the medium term, leveraging expanded market access and strong institutional relationships.
Signing Ceremony at World Health Expo 2026
The collaboration was formalized on February 11, 2026, at the World Health Expo (WHX) in Dubai. The event brought together senior leadership from both organizations and key stakeholders from the region’s healthcare and wellness sectors.
Commitment to Quality and Consumer Trust
NutraONE aims to bridge pharmacy-coded wellness products and performance lifestyle supplements under one credible, pharmacy-ready brand. Nutrifactor’s portfolio covers 15 health categories including men’s and women’s health, children’s wellness, vitamins, immune support, brain and vision health, sports nutrition, and beauty-related categories like hair, skin, and nails.
Nutrifactor’s manufacturing facilities adhere to stringent quality standards including GMP, HACCP, ISO certifications, and Halal compliance. The company is also the manufacturing partner for two of the world’s top pharmaceutical giants in Asia.
NutraONE will deploy a phased market introduction aligned with consumer wellness goals and routines, backed by clear communication to build trust and reduce consumer confusion.
Meeting Growing Demand in a Health-Conscious Region
With the UAE’s nutraceutical market valued at around $4 billion, NutraONE plans to focus on responsible access and education, serving consumers who prefer pharmacy-led channels and e-commerce platforms like Amazon and Noon. The company emphasizes “Amanat,” meaning trust, reflecting its commitment to reliable service and fast local deliveries.
Leadership Comments
Amjad Ali, Group Chairman of Nutrifactor Laboratories, said, “This partnership brings together shared values of quality and transparency. We are excited to expand meaningful access across five key markets through NutraONE’s credible platform.”
Aamad Jalil, CEO of BINA Capital Financial Group and Executive Board Member of NutraONE, added, “This exclusive partnership marks a significant step towards building a trusted nutraceutical distribution network focused on quality, education, and sustainable growth across the UAE, Saudi Arabia, Turkey, UK, and Canada.”
NutraONE targets capturing 1% of the $470 billion global nutraceutical market within these five markets, aiming for revenues exceeding $4.7 billion as the platform scales.
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